10 Cart Abandonment Triggers and How to Fix Them
10 Cart Abandonment Triggers and How to Fix Them
Blog Article
For e-commerce businesses around the world, shopping cart abandonment remains a significant problem. Research indicates that around 70% of online shopping carts are abandoned before the transaction is completed. While factors such as price sensitivity or last-minute hesitation are causes, the reality of this problem is more nuanced. A number of subtle, often overlooked friction points complicate the user experience and, ultimately, discourage customers from completing a sale.
This article identifies ten hidden but crucial factors that cause shopping cart abandonment and could negatively impact USA Plumbers Email List conversions, and offers viable and achievable solutions for each. In addition to reducing website friction, these solutions will drive shoppers to purchase. Interestingly, Poptin's smart pop-up tools make it easy to quickly implement many of these solutions, eliminating lost revenue and costly website redesigns or technical upgrades.
Each of the triggers discussed here—from unexpected shipping costs to ignored trust signals—offers a genuine opportunity for advancement and immediate benefits.
Unexpected shipping charges at checkout are one of the most common causes of cart abandonment. In many cases, after carefully selecting items, browsing product pages, and loading their cart, customers are surprised by unexpected shipping charges or taxes that were never previously disclosed. Even if this were accidental, like a surprise, it would appear dishonest and disservice the customer.
How abandonment causes
Online retailers lose customer trust when they don't disclose the total cost upfront. Shoppers may perceive this as a "bait and switch" strategy, where the product price was fair until the last minute, when hidden charges were suddenly revealed. Many abandon the website altogether due to their dissatisfaction and don't make a dubious purchase.
Obviously, when it comes to pricing, customers deserve nothing but honesty. No tricks or games should be used during the purchasing process, as this would give the impression of a lack of transparency.